"I went from zero revenue to $18K months with just four fractional clients. After spinning my wheels for three months offering everything to everyone, I realized: niching down doesn't limit you—it liberates you. Now I have HR consulting work that feeds my soul, strategic planning projects that excite me, and the confidence to say no. I learned me that being really good at what you do isn't enough. You need messaging that makes people think, 'Oh, that's me.'"

"I spent eight months wrestling with guilt and imposter syndrome while trying to business-develop from inside my in-house role. Then I stopped overthinking and committed. Within weeks of leaving my job, I had two clients signed and referrals flooding in. The lesson? There's always going to be something else to perfect instead of doing the actual work. When you finally jump, the abundance is real—and you get to set the terms."