your messaging isn’t a problem.
it’s THE problem.
Bad messaging is the most expensive mistake fractional consultant make. You can't referral your way out of a confusing conversation. You can't LinkedIn your way out of a vague offer.
Nonprofit leaders are out there right now, actively looking for someone who does exactly what you do. And they're hiring someone else. Not because that person is better. Because their message is clearer.
One day. Double your discovery calls.
YOU’RE GOOD AT WHAT YOU DO. BUT NO ONE CAN TELL.
// You've spent years inside nonprofits. You know how EDs think, what boards actually want, why strategy stalls. And still every intro conversation ends with "we'll circle back" and then… nothing.
// You're losing contracts to consultants who aren't half as experienced in the sector. They just sound better on paper.
// Your referrals are going cold because the person sending them can't explain what you actually do - even after you've told them three times.
// Somewhere between "what do you do?" and your answer, you're losing the room.
The gap between "great meeting!" and "we went another direction" is almost always your messaging.
When you left your in-house role, it wasn't to fumble through every sales conversation explaining fractional work to skeptical EDs. You wanted clients who got it immediately. Referrals that arrived already sold. You wanted to spend your time doing the work… not justifying why you're worth hiring.
That's still possible. But not with messaging that's working against you.
“The Messaging Fix was a turning point for my business. Cindy helped me refine my messaging to attract my ideal clients, and the results have been game-changing - high-quality leads, better conversions, and the income I deserve.”
- Tess, Fractional Planned Giving Director
You just want someone to hear what you do and say "oh, you're exactly what we need."
That's what clear messaging does. And when it works? Discovery calls double.
Introducing
The Messaging Fix:
The one-day intensive that gives you messaging so clear, referrals convert faster, intro calls book easier, and discovery calls double within 60 days.
The Messaging Fix will make your message do the selling… so you don't have to.
You'll walk away with a messaging guide so clear, so specific, so undeniably you that you could hand it to your most awkward acquaintance and they could sell you to an ED.
And when you use it? Discovery calls double within 60 days.
That's the bar. That's what we're building.
Here's what's inside:
// Your one-liner. The answer to "so what do you do?" that finally makes people say “oh!” instead of “...huh?”.
// Your jargon-free client promise. What nonprofit leaders can expect when they work with you in a way that speaks their language, not consultant-speak.
// Your positioning statement. Clear on who you serve, what you do, and why you're the right fit, even in a sector that's still figuring out what "fractional" means.
// Your 2-line intro. The words you use when an ED asks about you at a sector event, a board member connects you to someone, or a referral partner is explaining you over coffee.
// A documented guide you can use everywhere. Your website. Your proposals. Your intro conversations. Your LinkedIn. Even your favourite AI tool. One source of truth - built once, used forever.
Because most nonprofit fractionals never have a clear, documented message. So every conversation starts from scratch. Every referral is a game of telephone. Every website rewrite feels like staring into the void.
One guide. Built in a day. Yours forever.
“Working with Cindy to refine my messaging helped me clearly articulate what I do in a way that resonates with nonprofit leaders. Just as importantly, I feel more confident in how I show up. I no longer dread the question “What do you do?”—I have a clear, grounded answer that reflects the value I bring. Now conversations with prospective clients are more focused, aligned, and move more quickly to the work that really matters.”
- Karine, Fractional COO
No prep. No homework. No staring at a blank doc alone at 11pm.
Just show up.
Half Day
$2,000 USD
A focused, high-impact three-hour session where we dig into your business, your clients, and your words and come out the other side with messaging that actually works.
// A live working session: three hours, just the two of us
// Your internal messaging guide: a clear, documented framework you can use everywhere. Your website. Your proposals. Your intro conversations. Your favourite AI tool.
// A recording of the session so nothing gets lost
// Two weeks of follow-up email support because sometimes the questions show up after you've had time to sit with it
Full Day
$3,500 USD
Everything in the half-day, plus a website wireframe built from your new messaging. Real copy. Ready to plug in. No staring at a blank Squarespace page wondering what to say.
// Everything in The Messaging Fix Half Day
// A 4-page website wireframe written in your voice, structured to convert, ready to hand to your designer or drop in yourself
This isn't a course. It's not a template. It's not a DIY worksheet you'll never finish.
It's a private, one-on-one day with Cindy, the person who has helped hundreds of nonprofit fractionals build businesses that actually work.
She's not going to hand you a framework and wish you luck. She's going to dig into your specific business, your specific clients, and your specific words… and build something that's undeniably, unapologetically you.
Because generic messaging is the reason you're here in the first place.
Cindy takes a limited number of Messaging Fix clients each month. When the spots are gone, they're gone.
The consultants winning right now aren't more experienced than you. They just have better messaging.
Stop leaving money on the table.
Even if you're brand new and still figuring out your niche. Good. We'll build it right from the start instead of spending two years undoing bad habits.
Even if you've rewritten your bio seventeen times and nothing sticks. That's exactly why this exists.
Even if you think one day isn't enough to fix years of fuzzy messaging. You'd be surprised what happens when you stop DIY-ing it alone and spend a day with someone who does this for a living.
Meet your Coach: Cindy Wagman
Cindy has been inside the nonprofit sector long enough to know exactly why your messaging isn't working and it's not because you're bad at your job.
It's because nonprofits are a specific, weird, wonderful world. And most messaging advice is built for a completely different one.
She spent almost two decades inside nonprofits before building a fractional consulting agency to $650K then walking away from it to help others do it smarter. She's personally closed over $1M in fractional contracts. She knows what nonprofit leaders are actually looking for when they read your website. She knows what makes an ED forward your name to a colleague and what makes them file you under "maybe later" and never look back.
As the founder of the Nonprofit Fractionals Network, she's helped 85+ consultants build profitable, values-aligned fractional businesses. Messaging is the thing that comes up every single time. Not strategy. Not systems. Not pricing. Messaging - because it's the gatekeeper for every conversation that comes after.
She has an MBA in strategy and change management, zero patience for the sector's martyrdom complex, and a very specific talent for figuring out why your words aren't landing and fixing it in a day.
This is for the consultant who is great at the work and terrible at talking about it
Which, for the record, is most of us. Nonprofits don't exactly train you to sell yourself.
The Messaging Fix is for you if:
// You're a nonprofit fractional consultant and your work is good, but you’re struggling to find clients
// You've lost clients or referrals to consultants who just sound more polished on paper, and it's starting to piss you off
// You've rewritten your bio, your LinkedIn headline, your website intro — and none of it feels right
// Every time someone asks what you do, you give a slightly different answer and leave the conversation wishing you'd said something else
The Messaging Fix is not for you if:
// You're still deciding whether fractional consulting is the right path (that's a different conversation — start here)
// You think one session is a magic wand that replaces the rest of your business development. Messaging is the foundation, not the whole house.
// You're not willing to be honest about what's not working. Cindy can't fix what you won't look at.
Imagine getting off a discovery call and knowing - before they even reply - that you nailed it.
No replaying the conversation on your drive home. No second-guessing whether they got it. No anxiously refreshing your inbox for a week wondering if you said the wrong thing.
Just the quiet confidence of someone who knows exactly what they do, who it's for, and why it matters - in language that nonprofit leaders actually understand.
That's what clear messaging feels like. And it's one day away.
Limited spots available each month.
There are only 2 spots available each month. Not because it's a marketing tactic. Because this work is genuinely one-on-one, and she refuses to half-ass it.
When the spots are gone, they're gone. The next one has your name on it… until it doesn't.